Our client is a world leader in gases, technologies, and services for industry and healthcare. With 65,000 employees across 59 countries, the group serves 4.3 million customers and patients.
Days: Monday - Friday
Pay rate: $55.23/hr
Position Summary
Supports the development of customer-centric strategies to create value, capture business opportunities (leads), and improve company visibility.
Key Responsibilities
Marketing Strategy & Execution
- Deploy and manage digital and traditional marketing strategies through creative promotions and activations.
- Support business line initiatives to maximize click-through rates, sales, and lead generation.
- Develop customer journeys that provide an enriched online experience.
Content Management & Communications
- Create and manage content for the business unit.
- Manage the editorial calendar in collaboration with IT partners.
- Create tailored content (web pages, catalogs, newsletters) based on channels and personas.
- Manage external communications promoting offers and website content.
- Supervise video content creation and support the corporate social media strategy.
Analysis & Optimization
- Analyze KPIs and implement corrective actions.
- Continuously optimize SEO/SEM.
- Monitor the digital and traditional marketing budget while meeting deadlines.
Interactions
-
Internal: Digital marketing team, product specialists, Airgas eBusiness and Marketing teams, IT partners, corporate division
-
External: Vendors and third-party agencies
Qualifications
-
Education: Bachelor's degree in Commerce, Marketing, or Communications (additional e-Commerce or Administration training is an asset)
-
Experience: 5+ years of relevant experience
-
Technical knowledge: SAP ERP, Oracle Commerce Cloud, Contentful (CMS), Google Suite, Salesforce Marketing Cloud, Google Analytics, Google Search Console
-
Skills: Perfectly bilingual (French and English, oral and written); analytical, detail-oriented, data-driven, and an effective communicator
